Holy Infinity Gauntlet!!

Marvel’s on a freakin’ roll these days, riding high on the success of Captain America: The Winter Soldier and Guardians of the Galaxy and bedazzling nerds and norms alike with trailers for Avengers: Age of Ultron. How do you ramp up fan anticipation to Vesuvius-level explosiveness? Announce every title and release date for Phase 3, including Captain America 3‘s subtitle, Civil War (not “Serpent Society”- hilarious prank on live-bloggers, that!) and the epic two-parter to end all epic two-parters, Avengers: Infinity War. That’s right, true believers, Thanos is coming, and with Thor 3‘s subtitle as Ragnarok, I can already see Asgard a smoldering ruin and the Infinity Gauntlet in Thanos’ clutches.

Geez!

Dang, man. What could make this any cooler? Oh, you know, just a teaser for Infinity War!

All of a sudden you understand Josh Brolin didn’t raise high the Gauntlet at Comic Con this past summer just to get geeks salivating. Holy crap!

Well, now we know to prepare for half the universe to die once Thanos scores all those Infinity Stones, and get ready for Earth’s Mightiest (and all the friends they’ve picked up on the way) to be outmatched in a big way, even if Sherlock/Smaug winds up portraying Sorcerer Supreme. I’m rather in awe of Marvel Studios: they’re interweaving their tales spectacularly, dialing up the dramatic intensity, and are avoiding easy choices that would still sell enormously well. Who else in film history has handled such a gigantic franchise with such finesse? Kudos, Marvel- yours are now the only new movies I want to see for the next five years!

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